SEO and GEO for.No bullshit.
Two search universes. One agency. Audit, citation map, dual-engine rewrite. Built for businesses whose buyers stopped clicking blue links and started asking ChatGPT, Perplexity, and Claude instead.
In 2024 your buyer Googled. In 2026 they ask AI.
The shift most agencies are pretending is not happening. The companies that win the next two years are the ones cited inside the answer, not the ones ranking in the list below it.
In 2024, your buyer Googled “best CRM for B2B sales teams” and clicked four blue links. Yours might have been one of them.
In 2026, that same buyer asks ChatGPT. ChatGPT reads three sources and writes them a recommendation. If you are not one of the three, you are not in the conversation. You are not even in the data set the AI is choosing from.
Every quarter you wait, a competitor is teaching ChatGPT to recommend them instead of you.
What most agencies still get wrong about SEO and GEO in 2026.
Free. No email required. The single section we don't want you to skip.
What GEO actually is, in plain language.
GEO is Generative Engine Optimization. The practice of getting your business cited inside the answers AI tools generate when your buyers ask them for recommendations.
SEO is about ranking on a search results page. GEO is about being inside the answer itself. Roughly 30% of the signals overlap. The other 70% are different: structured passages, entity authority, and sources AI engines treat as ground truth.
Most agencies treat GEO as an afterthought. We don't. It's a layer we audit alongside SEO from day one.
What changed in how buyers search.
Left of every category: ten blue links, three ads, a map pack. That's the world classical SEO was built for. Right of every category: one paragraph, three sources, no second place. That's the world your buyers use now.
Being on page one used to be enough. Being one of the three sources an AI cites is increasingly the only thing that matters in the upper funnel.
Why ranking #1 isn't enough anymore.
Google sends them traffic. ChatGPT sends their buyer to the competitor's door. The goal in 2026 isn't rank. The goal is to be Findable in both universes at once.
If you're not auditing both, you're optimizing half a funnel.
What the work actually looks like.
We write 30 to 50 questions your ideal customer might realistically ask ChatGPT, Perplexity, Claude, or Gemini. Specific to your category, not generic.
We ask each question to every AI engine and document the result: do you appear, who appears instead, and which sources the AI is reading to form its opinion.
Every source the AI cites is a gap you aren't filling. Some you can become (a review platform, a Reddit thread, a domain article). Some you can be cited by (a regional paper, a podcast, Wikipedia).
We rebuild your highest-stakes pages so they read well to humans and extract cleanly into AI answers. Direct-answer first, declarative sentences, FAQ schema, named author expertise.
We re-test all the prompts monthly. AI engines change citation behavior every 4 to 6 weeks. We adjust what drifts.
We'll test 14 buyer prompts across 5 AI engines for your business. Free.
Five steps. One outcome.
Our unique mechanism. Named, ordered, and different from what an agency that calls itself “AI-ready” will do for you.
The Twin Audit
We measure your visibility on Google and across the 5 major AI engines in the same week, using the actual prompts your buyers use.
Run it →The Citation Map
We reverse-engineer which 30 to 80 sources AI engines cite in your category. Most are not competitors. Some you can become.
See sample →The Dual-Engine Rewrite
We rebuild your highest-stakes pages for both classical ranking signals and the structured passages AI engines extract.
How it works →The Authority Web
We earn placements in third-party sources AI engines treat as ground truth. PR, podcasts, research, Wikipedia-grade entities.
Learn more →The Monthly Re-Read
AI engines change citation behavior every 4 to 6 weeks. We track yours weekly and rewire whatever drifts. You stay Findable.
See cadence →Our playbook. Built from real client work.
What we actually do behind the audit. The principles that keep us from becoming another agency selling 2019 SEO at 2026 prices.
Your job is to grow the business. Not the dashboard.
Every decision traces back to one question: does this make the client more money or more credible? Vanity metrics. Impressions, DR, social shares. Don't lead our reports. Buyer-intent rankings, organic leads, and citation rate do.
We qualify before we sign.
Five questions on the first call: is there a real business here, what's the competitive landscape, have you been burned before, will you give us access to your expertise, can you afford to wait 6 to 12 months. If two answers feel off, we re-scope or walk.
Audit in three layers. Plus a GEO layer most agencies skip.
Technical (can Google parse the site?), Content (is it worth ranking?), Authority (does the web trust you?). Then GEO: 30+ buyer prompts run across ChatGPT, Perplexity, Claude, and Gemini. We document who gets cited and what sources the AI is reading.
Communication is the product for the first four months.
Monday: a 5-minute plan. Friday: a 10-minute recap with one real insight. Monthly: a 45-minute strategy call, not a report readout. GSC + Ahrefs alerts so we see problems before you do. Silence reads as guilt. We don't go silent.
Content built for humans AND for AI extraction.
Direct-answer first paragraph. Declarative sentences, not hedged. FAQ schema on every article. Named author expertise. Topic clusters mapped to the customer journey (awareness → consideration → decision), not bolted onto whatever has high search volume.
Reports your accountant would care about.
Organic leads. Buyer-intent rankings. GEO visibility score (a real number we track monthly). 30-minute write-up in plain English, two pages max. We don't lead with DR, total backlinks, or 'articles published this month.' Output is not outcome.
Real numbers. Real clients.
One active client (anonymized at their request) and two illustrative cases that mirror the patterns we see most often. Honest about which is which.
Strong product, modest organic visibility outside branded search. Almost no presence in AI-engine answers for category-defining buyer questions.
We mapped which sources AI engines cite in the German garden and seed category, then rebuilt the highest-stakes product and education pages for dual-engine extraction.
Organic share of voice grew steadily. Now cited in AI answers for several buying-intent prompts in the DACH market. Engagement is ongoing.
Invisible in both universes. 0.4 percent organic share of voice in the category.
We rebuilt the topic architecture around 9 buyer questions, not 90 keywords.
14 of 17 target keywords on page 1 in 7 months. Cited by Perplexity for 11 of those queries.
Strong Google rankings, no AI presence. Buyers Googled the founder, then asked ChatGPT to compare brands. They lost the comparison.
We engineered entity authority across the citation map. Wikipedia presence and 7 podcast placements.
Featured in ChatGPT’s response for 4 of 6 category prompts. Branded search up 78 percent year over year.
Three founders. No layers.
The people who run your audit are the people who write the rewrite are the people you email at 11pm. No account managers, no offshore handoffs.
Runs AI engineering. Builds the prompt-benchmarking and citation-tracking platform behind every Findable engagement.
Runs client strategy and accounts. Owns pricing, scope, and the audit-to-engagement pipeline across DACH and the UK.
Five questions. Honest answers.
The questions we hear in week one. Phrased the way you're actually thinking them.
Is GEO just SEO with a new acronym?
No. SEO optimizes a page to rank in a list. GEO optimizes a source to be cited inside a generated answer. The signals overlap by about 30%. The other 70% is new infrastructure: structured passages, entity authority, sources the AI treats as ground truth, and how AI crawlers parse your content.
If an agency tells you GEO is just good SEO, they're 30% right and 70% behind.
How long until we see results?
SEO compounds slowly. Months, not weeks. GEO can move faster because AI engines re-index citation sources more aggressively than Google re-indexes the web. We've seen citation rates shift inside 6 weeks. Pipeline impact typically lands at month 4 to 6.
In week 2 we tell you whether your category is fast or slow. We don't pretend it's faster than it is.
Why no long-term contract?
Because we'd rather earn the renewal than enforce it. We work in quarterly engagements. If we're not moving the numbers that matter to your business, you stop paying.
This forces us to focus on what your accountant cares about. Organic leads, buyer-intent rankings, citation rate. Instead of vanity metrics that look good in a report.
What do you actually do in the first month?
Week 1: a three-layer audit. Technical (can Google parse your site?), Content (is it worth ranking?), Authority (does the web trust you?). Plus a GEO layer most agencies skip: we test 30+ buyer prompts across ChatGPT, Perplexity, Claude, and Gemini and document who gets cited.
Week 2: a 45-minute live audit presentation, not a 47-page PDF. You see your citation gaps and your competitors' positioning in real time. By the end of month one we've prioritized fixes into three buckets: do now, do within 30 days, do eventually.
What happens if rankings drop or Google updates?
You'll hear from us the day we notice. With a hypothesis for why and what we're doing about it. Not 'don't worry, it'll recover.' Specific, actionable, proactive. We set GSC and Ahrefs alerts on every client so we see problems before you do.
Going quiet when results are slow is the worst thing a practitioner can do. We don't.
The Findability Audit. Free. Yours to keep.
Before you spend a dollar, see the data.
We run a 14-prompt visibility test across Google and the 5 major AI engines for your company and 3 of your closest competitors. You receive a side-by-side citation map, your visibility score against each competitor, and the 3 highest-leverage moves you could make this quarter.
You can hire us. You can hire someone else. You can do it yourself. The audit is yours either way.
No contract. No follow-up sequence. No 47-page proposal hitting your inbox a week later. One call, one document, one decision.
Find out if your buyers can find you.
Every quarter you wait, a competitor is teaching ChatGPT to recommend them instead of you. The citation defaults forming now will hold for two to three years. You either get into the answer, or you watch from outside it.
Show me if I am FindableDirect line.
One email. We read every message. Audits land in 7 business days. No funnel.